The intelligence layer for agentic commerce. Protocol observability that gives your commerce stack a brain.
Autonomous shopping is here. McKinsey projects $3-5 trillion in AI agent-driven retail by 2030. Gartner predicts 25% of digital transactions will be agent-driven by 2028. AI agents now browse, compare, and purchase on behalf of users—but they can only shop stores with AI-ready endpoints.
"UCP is co-developed by Google and Shopify, endorsed by Walmart, Target, Best Buy, Visa, Mastercard, PayPal, and 20+ industry partners."
Universal Commerce Protocol enables three interaction models: agent-to-site browsing, agent-to-agent communication, and brokered transactions. We provide the intelligence layer that helps you see which agents find you, why they fail, and how to optimize—without migration, without disruption.
signalCommerce: Protocol intelligence for agentic commerce in under 15 minutes.
Our journey
Autonomous Shopping Emerges
AI agents began shopping on behalf of users. McKinsey projects $3-5 trillion in AI-driven retail by 2030. The race for the AI commerce standard begins.
UCP & IAB Standards Launch
Google and Shopify co-develop UCP with 20+ partners including Walmart, Target, Visa, and Mastercard. Protocol intelligence standards emerge.
Win the Agent, Win the Sale
UCP makes you AI-ready. Protocol intelligence wins the agent. 25% of digital transactions will be agent-driven by 2028.
Autonomous Shopping Emerges
AI agents began shopping on behalf of users. McKinsey projects $3-5 trillion in AI-driven retail by 2030. The race for the AI commerce standard begins.
UCP & IAB Standards Launch
Google and Shopify co-develop UCP with 20+ partners including Walmart, Target, Visa, and Mastercard. Protocol intelligence standards emerge.
Win the Agent, Win the Sale
UCP makes you AI-ready. Protocol intelligence wins the agent. 25% of digital transactions will be agent-driven by 2028.
Everything we build is designed around these core capabilities
UCP Integration
Transform your store into an AI-ready endpoint using UCP—the open standard co-developed by Google and Shopify, backed by Walmart, Target, Visa, and 20+ partners.
Protocol Intelligence
See which agents find you, why they fail, and how to optimize. Deep protocol diagnostics with native observability platform integration.
Agent Checkout
Support all three interaction models: agent-to-site, agent-to-agent, and brokered commerce with Stripe, Mastercard, Visa, and PayPal protocols.
UCP Integration
Transform your store into an AI-ready endpoint using UCP—the open standard co-developed by Google and Shopify, backed by Walmart, Target, Visa, and 20+ partners.
Protocol Intelligence
See which agents find you, why they fail, and how to optimize. Deep protocol diagnostics with native observability platform integration.
Agent Checkout
Support all three interaction models: agent-to-site, agent-to-agent, and brokered commerce with Stripe, Mastercard, Visa, and PayPal protocols.
Our mission
To give every commerce stack a brain for the agentic era. We provide protocol intelligence that shows which agents find you, why they fail, and how to win.
Our vision
A future where protocol intelligence is the standard for every e-commerce store—where understanding agent behavior is as important as understanding customer behavior.